The goal of the project was to take a group of designers (in my case, Neville Brody, David Carson, Ed Fella, and Tibor Kalman) and find a common link between them all. After that process, we were to design a cohesive DVD series of mock documentaries about the designers. 

 

I chose this route because all of the designers seem to go against the cookie cutter trends of the design world. All of them seem to let their work speak for itself without considering the well established "rules" of the design world.  This is in staunch opposition to designers who tend to work in the swiss style (non-expressive type, strict use of the grid, etc.)

 

I painted the type on top of well established swiss design posters to give them feeling of going against the flow. The type is set in Helvetica but not used in the way some swiss designers might use it. All in all, it created a successful DVD series that is together in the fact that it's not all together.